Slippy Sliders

Slippy Sliders: the best place to hide things from your visitors

Carousel sliders are still popular despite years of lackluster effectiveness.…


Ecommerce Cage Match

Ecommerce Cage Match

In a no-holds-barred knock-down, drag-out cage match between four of the top…


Cognitive Load: Don't Let Overload Sink Your Boat

Web Cognitive Load: Don't Let Overload Sink Your Boat

Your visitors’ ability to get the most out of your website depends on their…


lady looking through a microscope

Under the Microscope: Migrating Your Site to Google Analytics 4

Google Analytics 4 (GA4) is a powerful tool to help you understand how…


girl standing on a mountain top looking across neighboring the cloud-wreathed peaks

Shopify 2.0 or Bust

Everyone’s had an experience with an old clunker of a car that…


old man in a suit sitting on a dock reading to sharks

Reading to Sharks: Basic Screen Reader Testing

Your site attracts blind visitors in addition to sharks and their blind…


white android with a frustrated expression typing on a desktop computer

On the AI Takeover: Will AI Eliminate Copywriters?

ChatGPT and other AI tools can help with some of business’ written…


steam engine pulling box cars down a wooded track on a bridge with stone pillars

Training in on the Retention Track

It’s worth it to engage in continual customer retention activities so…


AIR Accessibility Internet Rally: salesforce, Knowbility

Competition Report: Accessibility Internet Rally

My journey in the Accessible Internet Rally was illuminating on a number of…


shark and bull facing off

Bulls Can’t See Red, Can Sharks?

A Deep Dive Into Contrast RatiosIt may be time for some hard decisions. You’ve…