The New Year's a great time for considering your business strategies, including doubling down, expanding your offerings, working on your tech stack, and considering the accessibility of your site.

As we step into the New Year, it's the perfect time to reflect on our business strategies and consider how we can turn over a new leaf. But don't let your business intentions swirl around in one of those dead-leaf vortexes our resolutions sometimes end up in.

This year, think about where you want to go and take some simple steps you need to get there. Deciding whether you want to double down on your current strategies or expand with new options will pull you out of that vortex and start you down the right path.

To double down, or add something new? That is the question...

Double Down on Current Strategies

Focusing on retention and enhancing your email and SMS marketing strategies you've already begun can yield significant results. By honing in on these areas, you can strengthen your relationship with existing customers. For insights on how to effectively retain your audience, check out our post Training in on the Retention Track.

Also, if you're looking to start or boost your SMS marketing efforts, our post, Fly SMS Marketing into Your Business provides valuable strategies.

Expand with New Options

If you're open to something new, expanding your offerings through subscriptions or new products can also be a game-changer. Our post Spin Up Subscriptions to Increase Your Bottom Line discusses how to implement subscription models that can enhance your revenue streams.

Consider Your Tech Stack

As you evaluate your strategies, don't forget to consider your tech stack. Using analytics to judge the efficacy of your current tools is crucial. If you decide to double down, you should leverage the features of your existing tools and assess the data.

You could even consider adding a new analytics service to your site. For more on this, read our post, Roadworthy: The Role of Analytics and Data in Your Retention Efforts.

Alternatively, if you feel your tech stack is lacking, you should consult experts like us directly. We can help you explore better options. Whatever it is that you're trying to do, we've probably already done it many times, and can offer some great guidance.

Inclusivity Matters

It's also essential to consider whether you might be excluding parts of your audience. By making your services more accessible, you not only welcome individuals with disabilities who may have been previously excluded, but also their families and friends who likewise may be keenly aware of that exclusion. Because over a quarter of families today include a person with a disability, this is a significant market to tap into.

Our post on accessible commerce highlights the importance of prioritizing accessibility, and gives some easy tips on how to do that.

So as you embark on this New Year, take the time to evaluate your strategies, tech stack, and inclusivity efforts. By doing so, you can ensure that your business isn't caught in a dead-leaf vortex, but thrives and is inclusive to a broader audience. Here's to a successful and impactful year ahead!

Leaves to turn over this New Year

  1. Double Down On your efforts or ↺
    Expand Your Efforts
  2. Consider your tech stack and ↺
    Analyze your tech stack
  3. Realize who's in your audience and ↺
    Include everyone in your audience

Need help with your leaves? Give us a shout and we'll grab our rakes.